In any competitive endeavor - sports or business - preparation and execution are critical to your success. In sailboat racing, you start with a goal (a mark on the course towards which you and your competitors are all racing). The speed with which you reach the goal will provide an instant assessment of your success. You have the freedom to create your own strategy to navigate you and your team to the goal.

You must carefully and proactively develop your strategy, your team, your equipment and your focus for the race.

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Developing the Message