In the heat of the race, you must always be prepared to deal with unexpected windshifts. It's a reality in sailing, and in business. When faced with changing conditions, you have to make real-time decisions. Should you reinforce or adjust your pre-race strategy? Are you making good tactical decisions? Changes may be necessary to put your team back into contention.

You must be flexible in order to secure success. This means being willing to make decisions under duress, alter your plan or your message to allow for shifting realities, and react appropriately to the changing environment around you.

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Securing the Message