The concept of leverage offers a powerful metaphor to consider the three primary
mechanics of the Power of Persuasion:
1. The fulcrum, which represents your understanding of your audience. The closer
your understanding is to your audience, the easier they will be to lift.
2. The lever, which is the message you want to communicate. With a valuable
message, your metaphorical lever gets longer and stronger.
3. The weight, represented by your delivery skills and credibility. The more
authentic and confident you are, the more weight you can apply and the higher
you can lift your audience.
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