Understand Your Audience

If your goal is to guide your audience
to where you want them to be, you first
need to understand where they are.
It is essential to truly understand your
audience if you hope to persuade them
of anything.

This is the WHO of your presentation. By taking the time to form introspective answers to a few telling questions, your message will be more likely to persuade your audience to buy your product, invest in your company or adopt your idea.

	Who is your audience?
	What is their current opinion on the topic?
	What is valuable to them?
	What will be the most important vehicle for persuasion – emotions, facts, stories or something else?
	What are the likely objections?