Set Your Goals

Every conversation on persuasion needs to begin first and foremost with a discussion of the goal. If you want to persuade an audience of something, by definition, there must be some figurative destination to which you want to lead them. You must know where you want to go before starting out.

This is the WHAT of your presentation. The Latimer Group GAP Method begins by asking a few key questions:

	What are your goals for the presentation, speech or sales call?
	Are you trying to change opinion, introduce an idea or generate a sale?
	Is your goal to simply inform and set up a future call to action or to call for action now?
	What do you want the audience to do?
	What do you want the audience to believe?
	Have you clearly determined what a successful outcome looks like?