The Latimer Group GAP Method

The Latimer Group approach employs a powerful yet deceptively simple Method for closing the GAP between you and your audience. It starts with our FRAMEWORK that considers all possible speaking environments and uses our strategic PROCESS to guide you to clarify your Goals, understand your Audience and Plan your strategy to communicate your message.

Through this approach, we work with clients to show you how you can – time and again – move your audience from where they are today to where you would like them to be tomorrow. Regardless of what your current speaking and presentation skills might be, The Latimer Group can show you how to become a world-class advocate for your company, your products, your ideas and yourself.

Persuasion is not telling people what to think. Persuasion is shaping what people think about, how they make decisions and the variables they consider in making their choices. By knowing your GOALS, understanding your AUDIENCE, and following a basic PLAN for a persuasive message, you will dramatically increase your chances for success.

For more on applying The Latimer Group GAP Method, please read The Beacon, Understanding Leverage and Applying the GAP Method.

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Whether the venue is a sales call, a fundraising event, an employee meeting or a media interview, The Latimer Group GAP Method can help you create presentation messaging and content that will resonate with your audience and move them to where you want them to go. Every time.