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Set GoalsUnderstand Audience Create Plan<>
 

Create Your Plan

  
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Once your know your goals (the WHAT) and your audience (the WHO), the only piece remaining is your plan (the HOW). This is about carefully considering a strategy to shape the message direction and the navigation of critical talking points to get from point A to point B.

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To help clients develop a powerful message to get and keep their audiences' attention, The Latimer Group GAP Method asks deceptively simple questions:

[] What are the key pieces of your message?
[] How does it all need to be organized to speak to the audience?
[] How can you best grab and keep their attention?
[] How should you close to strongly secure your message?
 

The Latimer Group GAP Method
The Latimer Group Approach

    
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