Emotion is Your Friend

We spend all of our time here at The Latimer Group coaching and training people to get to the point, and to use their communication to drive good outcomes. In other words, we are teaching people to be persuasive all the time. And there are lots of things that contribute to being a persuasive communicator.

However, there is one element that is consistently required for successful and persuasive communication. Your audience has to care about you or your message. If you cannot cause your audience to care, you and your topic will be dismissed pretty quickly, and your message will fade into the background.

Persuasion requires caring. Period.

So, then the next question is this… how do you cause your audience to care? That’s where the emotion comes in. Because the easiest and quickest way to cause someone to care is to create a connection… and the easiest and quickest way to accomplish that is get them excited or scared. In other words, the quickest ways to persuasion are to either get your audience excited about a potential outcome; or to get your audience scared about a potential outcome.

Get them excited. Or make them nervous. Those two emotions will drive more reaction than anything else. The art of persuasion requires a connection and a level of care to the topic. And nothing creates that connection and care more than the twin emotions of excitement or fear.

When it comes to powerful communication, emotion is your friend.

Have a great day.