From our experience many people begin their communication by opening their AI tool instead of taking a step back to complete the first step in The Latimer Communication Mode: Assessing their opportunity. This is exactly where the risk begins, not because AI is flawed, but because it lacks human discernment.

Without clear and thoughtful leadership, organizations risk losing the competitive advantage AI offers in creating effective and persuasive communication. AI enhances, but cannot replace, judgment, clarity, presence, or persuasion—and the same tools and practices that have long helped us strengthen communication also help in using AI to its full capabilities. So how